Driving Digital Sales for Tadi Brothers

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Project Overview

Driving Digital Sales for Tadi Brothers
Tadi Brothers, a trusted U.S.-based retailer of backup camera systems and automotive electronics

The Problem Points

  • Slow website performance and poor mobile experience
  • Limited visibility on search engines
  • An outdated checkout experience with limited payment methods
  • Weak tracking of customer behavior, leading to missed sales opportunities
  • Under-utilized sales agents lacking digital tools for outreach
  • They needed more than a website β€” a fully integrated e-commerce ecosystem to boost conversions and empower sales teams.

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Project Goals

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Deliver a fast, SEO-friendly e-commerce platform using Next.js with server-side rendering for optimal performance and search visibility.

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Integrate multiple secure payment options β€” including Stripe, PayPal, Afterpay, and mobile wallets β€” to boost trust and conversions.

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Empower sales agents and marketing teams with referral tracking, behavioral analytics, and automated engagement tools to drive more sales.

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Our Approach

We delivered a complete digital transformation blending technology, design, and marketing β€” creating a system that not only looks great but actively drives sales.

Smart Tech Stack = Smart Business

Chose Next.js, a React-based framework, for its speed and built-in SEO friendliness.

Leveraged server-side rendering for fast page loads and optimal Google search indexing.

Designed a mobile-first, intuitive UI that provides a seamless shopping experience across devices.

Seamless, Flexible Payments

To increase trust and conversions, we integrated multiple secure payment options:

Stripe for universal credit card processing .
PayPal and Afterpay for flexible payment and installment options.
Apple Pay, Google Pay, and Link by Stripe for frictionless mobile checkouts and one-click payments .
Empowered Sales Agents & Marketing Tools.

We equipped agents with:

Referral tracking dashboards with unique links.
Real-time conversion analytics.
Automated alerts triggered by buyer behavior.
CRM tools for personalized follow-up and cart recovery emails.
Intelligent User Journey Tracking.

We implemented advanced behavioral analytics tools to:

Monitor clicks, page views, and cart activity in real time.
Identify users exhibiting high purchase intent, even if they don’t complete checkout.
Notify sales agents instantly to proactively reach out with tailored offers.
Send automated, personalized emails to re-engage hesitant shoppers.
This fusion of behavioral data and agent outreach turned passive visitors into active buyers.
Killer Content Meets Smart UX.
Revamped product pages with rich images, feature comparisons, and tutorial videos.
Integrated customer reviews, FAQs, and live chat support to reduce purchase anxiety.
Added smart filtering and sorting tools to simplify product discovery.

Seamless, Flexible Payments

Defined strict code review guidelines, branching, and documentation to streamline onboarding for international teams.
Incorporated tooling for accessibility, localization, and extensive unit/e2e testing.

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Solution Highlights

  • Frictionless multi-gateway checkout boosted conversion rates
  • 150% increase in qualified leads through real-time user tracking & sales outreach
  • Improved organic traffic and SEO performance with Next.js
  • Mobile-first design enhanced user experience and Google rankings
  • Scalable digital platform ready for future growth and campaign integrations

Why This Project Stands Out

This project showcases our strength in delivering seamless, real-time user experiences that just work.

This project delivered a true digital transformation, turning Tadi Brothers into a future-ready e-commerce powerhouse with cutting-edge technology, empowered agents, and data-driven sales strategies β€” all driving meaningful revenue growth and customer satisfaction.